Kaya Biz: SA app takes guesswork out of your food

By: Natasha Archary

KnowitWorld is a new SA app that is taking the guesswork out of your food information.

Founded in 2019 by 33-year old Abhijit Nath from India and 26-year old South African Matthew Gearing, the platform helps consumers get to know the food they love on a deeper level.

Founder Abhijit Nath speaks to Gugulethu Mfuphi on Kaya Biz sharing more about how KnowitWorld works.

“Food is very important for the survival of humankind. It plays a crucial role in how we as a species flourish. It is what every one of us needs every day in some form to be alive.
We at KnowitWorld want to bring that knowledge to the people and educate them about the benefit of everything we consume and how it could either make us weaker or stronger and in doing so how we can make an impact on the environment and play our role in contributing to UN SDGs & Global Health goals.”
Abhijit Nath shares more about the new SA app that takes the guesswork out of food

Think of the app like a personalised grocery shop with a wealth of information about the products you buy at your fingertips.

“Users can sort the displayed products based on their respective nutritional needs and can even find out how foods affects their health.”

People can search through a vast majority of products from retailers and restaurants and filter out the ones that they don’t like.

The app can be used to compare prices, get nutritional information, check calories on a calculator, scan products and create a shareable shopping list.

This is only the tip of the iceberg and the innovative app can give people all the information they need to make a more informed choice about what they put in their bodies.

“Through our research, we found that people lacked a clear and concise pathway to the information they need. People don’t often know which ingredients the food they consume includes.”

Sometimes, these foods can make us sick, causing allergies or health conditions, like irritable bowel syndrome, lactose intolerance or weight gain.

With more people finding out later in life that they are allergic to gluten or wheat as an example, the app can help people choose healthier alternatives.